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The NEW
Media Innovation

Finalist

Entrant: BBDO New York, New York
Lowe's - "In-a-Snap"

Corporate Name of Client: Lowe's

Account Team: Jim Reath/Bob Estrada/Antoinette Del Rio/Tyler Harris

Senior Communications Planner: Nicole Landesman

Agency: BBDO New York, New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer: Greg Hahn

Executive Creative Director: Tim Bayne

Senior Creative Directors: Mike Sweeney/Molly Adler

Associate Creative Directors: Carolyn Davis/Matthew Page

Copywriter: Matthew Page

Art Director: Carolyn Davis

Director of Integrated Production: David Rolfe

Executive Agency Producer: Kristin Tomborello

Agency Producer: Andrew Osborne

Creative Technologists: Bear Collins/Filip Williander

Production Company: Humble, New York

Director: David Bell

Executive Producer: Persis Koch

Project Lead: Michael Gentile

Producer: Chelsea Conklin

Production Assistant: Jeff Reagan