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Digital
Use of Social Media

Silver Winner

Entrant: BBDO New York, New York
Lowe's - "Social Innovation Campaign"


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Corporate Name of Client: Lowe's

Account Team: Jim Reath/Bob Estrada/Tyler Harris/Miranda Hardy/Marlee Caine/
    Antoinette Del Rio

Senior Communications Planner: Nicole Landesman

Group Planning Director: Emily Viola

Agency: BBDO New York, New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer: Greg Hahn

Executive Creative Director: Tim Bayne

Senior Creative Directors: Mike Sweeney/Molly Adler

Associate Creative Directors: Carolyn Davis/Matthew Page

Copywriters: Matthew Page/Adam Gothelf (Flipside)/Dominick Baccollo (Flipside)

Art Directors: Carolyn Davis/ Ryan Wi (Flipside)/ Dominick Baccollo (Flipside)

Director of Integrated Production: David Rolfe

Executive Agency Producer: Kristin Tomborello

Agency Producers: Andrew Osborne/Mo Twine/Whitney Husnik

Creative Technologists: Bear Collins/Filip Williander

Senior Interactive Producer: Carissa Ranelycke

Director of Music and Radio: Rani Vaz

Director of Social: Alex Marsh

Production Assistant: Jeff Reagan

Project Lead: Michael Gentile