31 YEARS CELEBRATING THE POWER OF IDEAS
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TV/Cinema/Online Film
Humour
Silver Winner
Domino's Pizza
- "Boggles"
Corporate Name of Client: Domino's Pizza
Media Company: Arena Media, London
Agency Account Director: Venetia Tabor
Agency Account Manager: Nell Forbes-Robertson
Agency Planning Director: Ben Milligan
Agency Planner: David Austin
Agency: iris, London
Global Chief Creative Officer: Shaun McIlrath
Executive Creative Director: Andy Taylor
Associate Creative Director: Bill Adcock
Copywriter: Matt Wood
Art Director: Tom Loveless
Head of TV: Leila Bartlam
Agency Producer: Alex Coughlin
Social Media Strategist: Hannah Beesely
Production Company: Somesuch, London
Director: Sam Hibbard
Producer: Kirsty Dye
Post-Production Company: Big Buoy
Post-Producer: Jim Allen
Editing Facility: Cut and Run
Editor: Ben Campbell
Description of the Project:
When it came to describing the great taste of Domino’s, social listening told us there were no words to describe it. Instead, people expressed themselves through GIFs, memes and emojis. We highlighted this ‘mouth-boggling’ effect of Domino’s Pizza on TV and radio with the on-trend technique of face-swapping, then set about giving people the tools in social media to describe the indescribable feeling Domino’s delivers. Our digital and social strategy saw us launch a GIPHY channel for the first time, giving fans a whole array of GIFEELINGs to help them express their love of Domino’s. We even produced a Snapchat lens for people to ‘boggle' themselves and their friends. People began boggling everything and everyone. A whole mouth-boggling social movement was born from a socially informed TV ad.