31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: METRO
Client Global Director Branding & Activation: Gisele Musa
Head of Category Activation: David Fehlberg
Client Head of Seasonal: Christa Wellershoff
Client Branding and Activation: Laura Llamazares Díez/Maria Mercedes Serna
Agency Account Supervisor: Michael Schneider
Agency Account Managers: Robin Stolp/Philipp Koch
Agency: SERVICEPLAN, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Christoph Nann
Creative Director: Hendrik Schweder
Copywriters: Bernhard Labitzke/Andreas Kurhan
Art Directors: Annika Gude/Benjamin Krause/Zillah Beese
Production Company: Serviceplan Solutions 1, Munich
Director of Photography: Jens Schwengel
Editor: Dennis Fritz
A New Old Packaging Idea: The most established way to show up-to-dateness, the daily newspaper, also happens to be the traditional way to wrap fish. Partner fishermen ship freshly caught fish together with the latest issues of their local newspaper to METRO stores all over Europe. In the store, the fish is then wrapped in a page of this newspaper.