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Design
Direct Marketing - Consumer

Bronze Winner

Entrant: SERVICEPLAN, Munich
Metro - "The Daily Catch"

Corporate Name of Client: METRO

Client Global Director Branding & Activation: Gisele Musa

Head of Category Activation: David Fehlberg

Client Head of Seasonal: Christa Wellershoff

Client Branding and Activation: Laura Llamazares Díez/Maria Mercedes Serna

Agency Account Supervisor: Michael Schneider

Agency Account Managers: Robin Stolp/Philipp Koch

Agency: SERVICEPLAN, Munich

Global Chief Creative Officer: Alexander Schill

Executive Creative Director: Christoph Nann

Creative Director: Hendrik Schweder

Copywriters: Bernhard Labitzke/Andreas Kurhan

Art Directors: Annika Gude/Benjamin Krause/Zillah Beese

Production Company: Serviceplan Solutions 1, Munich

Director of Photography: Jens Schwengel

Editor: Dennis Fritz


Description of the Project:
A New Old Packaging Idea:

The most established way to show up-to-dateness, the daily newspaper, also happens to be the traditional way to wrap fish.

Partner fishermen ship freshly caught fish together with the latest issues of their local newspaper to METRO stores all over Europe.

In the store, the fish is then wrapped in a page of this newspaper.