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Digital
Innovative Use of Digital

Silver Winner

Entrant: Ogilvy PR & OgilvyOne, London
Volvo Cars - "Roam Delivery"


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Corporate Name of Client: Volvo

Client Account Director: Ricky Vasquez

Client Supervisor: Ricky Vasquez

PR / Marketing Company: Ogilvy PR, London

Agency Senior Account Executive: Ricky Vasquez

Agency Account Directors: Lesley Anderson/Emma Tills

Agency: OgilvyOne, London

Executive Creative Directors: Emma de la Fosse/Charlie Wilson

Creative Director: Alex Wood


Description of the Project:
Select Roam as your delivery option on check out.
A one time only digital key is created. The digital key allows your trunk to be opened for a limited time period while the rest of the car is immobilized. The delivery driver locates your car via his app and delivers the package.

Sweden’s largest postal service, Nordpost, are partners. Discussions have begun with Amazon. These partnerships have created a new revenue stream for Volvo.