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Digital
Entertainment

Finalist

Entrant: Ogilvy & Mather, Chicago
Glade - "Museum of Feelings"


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Corporate Name of Client: S.C. Johnson

Agency: Ogilvy & Mather, Chicago

Chief Creative Officer: Joe Sciarrotta

Executive Creative Directors: Chris Gotz/Maru Kopelowicz/Liz Taylor

Group Creative Directors: Tereasa Surratt/Donna Charlton-Perrin

Copywriter: Sarah Dembkowski

Agency Producer: Kim DeNapoli

Production Company: Radical, New York


Description of the Project:
Can a $4 candle inspire people's feelings? Scent has the power to change the way people feel. So we built The Museum of Feelings, an interactive experience that used Glade scents to evoke emotions and turn them into art.

Every inch was alive, data-driven and responsive. It's intelligent exterior displayed Manhattan's feelings like a mood ring. Inside, emotions transformed into a massive kaleidoscope, halos of light and scented clouds. A living selfie used biometrics and real-time data to color-code the user's changing mood onsite and online. The Museum of Feelings used technology to turn invisible emotions into beautiful, shareable art. More importantly, it gave the world a new way to look at Glade.