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Production & Post-Production
Direction Campaign

Bronze Winner

Entrant: AMVBBDO, London
Currys PC World - "Spare the Act Nespresso", "Spare the Act Cooker", "Spare the Act Laptop", "Spare the Act TV"

Corporate Name of Client: Dixons Carphone

Agency: AMVBBDO, London

Chief Creative Officer: Paul Brazier

Executive Creative Directors: Alex Grieve/Adrian Rossi

Creative Directors: Alex Grieve/Adrian Rossi

Copywriter: Mike Sutherland

Art Director: Ant Nelson

Agency Producer: Anita Sasdy

Production Company: O Positive, New York

Director: David Shane

Producer: Nell Jordan

Director of Photography: Tim Maurice - Jones

Post-Production Company: The Mill

Editing Facility: The Quarry

Editor: Paul Watts

Sound Design Company: Wave

Sound Engineer: Aaron Reynolds


Description of the Project:
After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, we did the exact opposite and enlisted the help of Hollywood star Jeff Goldblum.  Who better to give the great British public some helpful acting tips when faced with awkward Christmas moments.  Alternatively, we could all ‘Spare the act this Christmas’ by popping along to Currys PC World.