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Production & Post-Production
Animation

Gold Winner

Entrant: AMVBBDO, London
Sainsbury's Supermarket - "Mog's Calamity"

Corporate Name of Client: Sainsbury's

Agency: AMVBBDO, Lodnon

Chief Creative Officer: Paul Brazier

Executive Creative Directors: Alex Grieve/Adrian Rossi

Creative Directors: Michael Durban/Tony Strong

Copywriter: Alex Grieve

Art Director: Adria Rossi

Agency Producer: Rebecca Scharf

Production Company: Outsider

Director: James Rouse

Producer: Benji Howell

Director of Photography: Alex Melman

Post-Production Company: Framestore

Animators: Sebastian Nino/Chris Hurtt/Gez Wright/Jesus Parra Garcia/Joseph Henson/
    Joseph Kane/Rimelle Khayat/Aimee Westley

Editing Facility: Work Post

Editor: Bill Smedley

Sound Design Company: Factory

Sound Engineers: Anthony Moore/Neil Johnson


Description of the Project:
For Sainsbury’s festive idea of “Christmas is for sharing” we wrote a new story of 'Mog the cat’.  Through a series of calamitous events Mog accidentally ruins Christmas.  However, all is not lost.  The neighbours rally round and decide that if Mog and the Thomas family can’t have a Christmas, they can share theirs.