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Music & Sound
Music Adaptation - Song
Bronze Winner
Need For Speed
- "Tonight We Ride"
Corporate Name of Client: Electronic Arts
Agency Senior Account Executive: Kirk Johnsen
Agency Account Directors: Nick Campion/Amber Martin
Agency Account Manager: Jorge Fesser
Agency: Wieden+Kennedy Amsterdam, Amsterdam
Executive Creative Directors: Mark Bernath/Eric Quennoy
Creative Directors: David Smith/Craig Williams/Alvaro Sotomayor
Copywriters: Mohamed Diaa/Bern Hunter
Art Director: Ignasi Tudela Calafell
Head of TV: Joe Togneri
Agency Producer: Stijn Wikkerink
Music Production Company: Sizzer Amsterdam, Amsterdam
Music Executive Producers: Michiel Marsman/Sander van Maarschalkerweerd
Music Supervisor: Jake Buckley
Music Arranger: Sizzer Amsterdam
Music Composers: Stevie Wonder/Coolio, Doug Rasheed/Larry Sanders
Music Lyricist: Artis Leon Ivey Jr.
Music Performed By: Sizzer Amsterdam
Song Title: Gangsta's Paradise
Original Artist: Coolio
Original Song Title: Gangsta's Paradise
Description of the Project:
Both the first Need for Speed game and Coolio's Gangsta's Paradise came out 20 years ago. We came up with the idea of having a grand orchestral version of the song played by a symphony orchestra for the first part of the film, creating a huge impact for the images. For the second part of the film we modernized the song as well by having a remix done of the song as an update to go with the latest version of the game.