31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: Kolcraft
Head of Client Services: Tom Koltun
PR / Marketing Company: Current PR, Chicago
Agency Account Manager: Hollie Platte
Agency: FCB Chicago, Chicago
Chief Creative Officer: Todd Tilford
Executive Creative Director: Max Geraldo
Creative Directors: Gustavo Dorietto/Gabriel Schmitt
Copywriters: Sue Salvi/Megan Kellie/Todd Durston
Executive Agency Producers: John Bleeden/Kelly Varga
Production Companies: Cinema Libertad, Chicago/Lord + Thomas, Chigaco/Hero Solutions, Chicago
Stroller shopping can be a challenge for parents for many reasons. But an often overlooked stroller-buying consideration is how the baby feels. This is because babies can’t verbalize their comfort levels or preferences, and average-sized adults can’t fit themselves into strollers to experience them firsthand. We created an exact, adult-size replica of one of our best-selling baby strollers and invited parents to try it in our Test-Ride. For the first time ever, parents could experience what their baby experiences, proving just how comfortable Contours strollers are for babies.