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Non-Traditional
Experiential

Bronze Winner

Entrant: FCB Chicago, Chicago
Contours Bliss Stroller - "The Baby Stroller Test-Ride by Contours"

Corporate Name of Client: Kolcraft

Head of Client Services: Tom Koltun

PR / Marketing Company: Current PR, Chicago

Agency Account Manager: Hollie Platte

Agency: FCB Chicago, Chicago

Chief Creative Officer: Todd Tilford

Executive Creative Director: Max Geraldo

Creative Directors: Gustavo Dorietto/Gabriel Schmitt

Copywriters: Sue Salvi/Megan Kellie/Todd Durston

Executive Agency Producers: John Bleeden/Kelly Varga

Production Companies: Cinema Libertad, Chicago/Lord + Thomas, Chigaco/Hero Solutions, Chicago


Description of the Project:
Stroller shopping can be a challenge for parents for many reasons. But an often overlooked stroller-buying consideration is how the baby feels. This is because babies can’t verbalize their comfort levels or preferences, and average-sized adults can’t fit themselves into strollers to experience them firsthand.

We created an exact, adult-size replica of one of our best-selling baby strollers and invited parents to try it in our Test-Ride. For the first time ever, parents could experience what their baby experiences, proving just how comfortable Contours strollers are for babies.