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Poster
Art Direction Campaign

Bronze Winner

Entrant: FCB Chicago, Chicago
Boeing Flypaper - "Heart", "Dart", "Beetle"

Corporate Name of Client: Boeing

Client Account Manager: Dave Jenks

Client Marketing Director: Jenna McMullen

Agency Senior Account Executive: Scot Havrilla

Agency Account Supervisor: Megan O'Malley

Agency Account Manager: Kristi Rabska

Agency Strategic Planner: Samira Shahabuddin

Agency: FCB Chicago, Chicago

Chief Creative Officer: Todd Tilford

Executive Creative Directors: Susan Treacy/Max Geraldo

Creative Directors: Gene Varnado/Gustavo Dorietto

Associate Creative Director: Anne Marie Purdy

Copywriter: Jeff Hampton

Art Director: Lauren Loehr

Executive Agency Producers: Kim Nosalik/John Bleeden

Agency Producers: Julie Regimand/Matt Hines

Graphic Designers: Marshall Rake/Ramón Coronado/Jackson Bernard/Jarred Eberhardt/
    Darcy Nathanson

Production Companies: Classic Color, Itasca/Platinum Converting, Itasca


Description of the Project:
Truly, aerospace engineering is an endeavor that combines both art and science. Since creativity isn’t a skill typically associated with engineering, we needed to find a tangible way to demonstrate its significance. As a result, Boeing Flypaper was born. In celebration of Boeing’s centennial year, Boeing engineers created new, aerodynamically effective paper airplane designs that were then turned into a series of colorful, foldable posters—technology you can hold in your hands. Beautiful on the wall. Beautiful in flight. Beautifully designed to rekindle the wonder of flight and engage young, potential engineers.

Once the paper airplanes were aerodynamically engineered, the designs were printed on 80# McCoy Silk (cover and text) using PMS colors printed over Chrome Ink. A spot varnish was added to enhance certain areas of the plane, and score lines were also added—not only for functionality of folding, but as an aesthetic element to the design. The creative, cutting-edge design and industry-leading printing techniques, which mirror those used in aerospace engineering, visibly show how creativity is an essential part of engineering.

The posters were placed in the 16 Boeing Stores across the U.S., in addition to the Boeing Traveling Store that makes regularly scheduled visits at Boeing facilities. The in-store displays feature the designs both as posters and as folded paper airplanes to demonstrate what can be achieved when technical expertise and creativity come together.