31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
x

Click a thumbnail to change media.


Design
Art Direction

Bronze Winner

Entrant: Dentsu Inc., Tokyo
Genius Table - "Meanwhile in Kyoto"

Corporate Name of Client: Kyoto University

Head of Client Services: Naoki Egami

Media Company: Dentsu Inc., Tokyo

Agency: Dentsu Inc., Tokyo

Creative Director: Yoshihiro Yagi

Copywriters: Haruko Tsutsui/Nae Mikuni/Marina Danjo/Naruki Higashi/Scott Lehman

Art Director: Daisuke Hatakeyama

Agency Producers: Yoshitaka Nakano/Ryo Kagami

Design Company: Creative Power Unit, Tokyo

Designers: Anna Saito/Chihiro Kato

Production Company: Dentsu On Demand Graphic, Tokyo

Photographer: Murakami Masaya

Printing Director: Shinya Tamura


Description of the Project:
The city of Kyoto is one of the world's most popular travel destinations. Steeped in history and culture, it tends to attract visitors who are exceptionally intelligent and creative. But many of these "genius-class" visitors leave without interacting very much with the people of Kyoto. This problem is further compounded by the shyness of Kyoto residents themselves.

We placed a table in a totally new location. We hosted a luncheon at which genius-class visitors and Kyotoites meet together and share their knowledge. As a souvenir of the event, we produced a series of tongue-in-cheek Kyoto rule books. called "Meanwhile in Kyoto." By opening the books, a fresh new level of communication can be achieved with Kyotoites.