31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Non-Traditional
Direct Marketing
Bronze Winner
Walmart
- "Greenlight A Vet"
Corporate Name of Client: Walmart
Agency Account Executives: Matthew Poveromo/Kaki Pope/Jessica Shapiro
Agency Account Supervisor: Tiffany Kimicata
Agency Account Director: Caitlin Reynolds
Managing Partner: Beth Waxman-Arteta
Chief Strategy Officer: Wanda Pogue
Agency Strategic Planners: Chelsea Freitas/Sophie Trinder
Agency: Saatchi & Saatchi New York, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Directors: A. Chris Moreira/Mark Schöller
Copywriter: Martha West
Art Director: Jon Leachman
Agency Producer - Photography: Blazia Lyster
Head of Production: John Doris
Executive Agency Producer: Dean Shoukas
Senior Broadcast Producer: Meredith Witte
Project Managers: Terea Shaffer/Morgan Miller/Erich Berrett
Production Company: Casta Diva Pictures
Director: Patrick Fileti
Executive Producer: David Schiavone
Director of Photography: Ross Giardina
EVP/Digital: Ant Cauchi
Digital Director: Amy Still
Digital Producers: Lucy Adams/Alicia Dinkel
Digital Strategy Officer: Lloyd Salmons
UXD: Alivia Duran
Design Director: Blake Enting
Designers: Daniel Pradilla/A. Chris Moreira/Jon Leachman/Juan Saucedo/Chris Kline/
Marc Thorpe
Photographers: Ricky Rhodes/Jamil McGinnis
Description of the Project:
Each year, 250,000 U.S. military members transition to civilian life, where a new challenge begins. However, it is difficult for communities to show their support when, back home and out of uniform, veterans are more camouflaged than ever. Greenlight A Vet is a national campaign to establish visible support for veterans, and "greenlight" (a term commonly used to activate forward movement) them back into their communities. Even in times of peace, there are many reminders of war, including bright lights at night, which can act as a trigger for those suffering from PTSD, a condition that is contributing to 22 veterans taking their life every single day. So we asked Americans to turn a negative trigger into an ongoing symbol of support by switching one white light in their homes to green – the color of safety, renewal and well-being – and to keep it glowing every day.