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TV/Cinema/Online Film
Copywriting

Finalist

Entrant: David&Goliath, El Segundo
Kia Motors America - "Walken Closet"

Corporate Name of Client: Kia Motors America

Founder & Chairman: David Angelo

President: Brian Dunbar

Chief Strategy Officer: Seema Miller

Agency: David&Goliath, El Segundo

Chief Creative Officer: Colin Jeffery

Chief Digital Officer: Mike Geiger

Creative Directors: John O'Hea/Brandon Davis

Copywriters: Joe Shaner/Andy Sciamanna

Art Directors: Shaun Wright/Mike Cornell

Executive Agency Producer: Paul Albanese

Agency Producer: Christopher Coleman

Production Company: MJZ, Los Angeles

Director: Matthijs Van Heijningen

Director of Photography: Joost van Gelder

VFX Company: MPC, Los Angeles

Editing Facility: Cut+Run, Santa Monica

Editor: Steve Gandolfi

Assistant Editor: Sean Fazende


Description of the Project:
Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan.

To introduce the car, we enlisted revered cultural icon and star Christopher Walken. Given the fact that your car, like the clothes you wear, reflects the style you have as an individual, what better place for Christopher Walken to extol his words of wisdom than inside a walk-in closet. It is from here that Walken explains that the next-generation Optima is the antidote to the overwhelming monotony we’ve come to expect from the midsize sedan category. 

Walken’s characteristic style and cool demeanor have the perfect amount of pizzazz to complement this exciting new car.