Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan.
To introduce the car, we enlisted revered cultural icon and star Christopher Walken. Given the fact that your car, like the clothes you wear, reflects the style you have as an individual, what better place for Christopher Walken to extol his words of wisdom than inside a walk-in closet. It is from here that Walken explains that the next-generation Optima is the antidote to the overwhelming monotony we’ve come to expect from the midsize sedan category.
Walken’s characteristic style and cool demeanor have the perfect amount of pizzazz to complement this exciting new car.