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Billboard
Innovative Use of Billboard

Bronze Winner

Entrant: HEIMAT, Berlin
Hornbach - "Project Germany"

Corporate Name of Client: HORNBACH Baumarkt AG

Client Marketing Directors: Thomas Schnaitmann/Julia Ziegelmann

PR Company: Bureau N, Berlin

Agency Account Supervisor: Tim Holtkötter

Agency Account Manager: Franziska Lequen

Agency: HEIMAT, Berlin

Chief Creative Officer: Guido Heffels

Creative Directors: Guido Heffels/Teresa Jung

Copywriter: Marlon Fischer

Art Director: Felix Pfannmüller

Agency Producer: Kerstin Heffels

Photographer: Rüdiger Nehmzow

Designers: Elena Schütz/Julian Schubert/Leonard Streich/Julius Fischötter/
    Marius Helten/Ruben Bernegger/Charlotte Schönberge

Design Coordination: Peter Cachola Schmal/Deutsches Architekturmuseum

Curator: Oliver Elser

Design Company: Something Fantastic, Berlin

Production Company: Partizan, Berlin


Description of the Project:
In the light of the refugee crisis, the Federal Republic of Germany wanted to make a meaningful statement. And called on ... a DIY retailer. 
A unique and exceptional cooperation began. HORNBACH, in collaboration with Germany’s Foreign Office, transformed the German Pavilion into a thought-provoking and iconic signal, with the project itself. 

Project Germany: 
A construction site, made to unite. Where craftsmen from every nation started their collaborative work, and created four additional entrances from all sides that invited everyone into the highly discussed and controversial building. 
All showing the new state of mind of an entire nation, and giving an entire country a brand new image.