In one of its most ambitious projects to date, we teamed with Intel and music icon Lady Gaga to present a tech-filled live performance at this year’s GRAMMYS.
Collaborators designed and choreographed a moving tribute to performer David Bowie using Intel’s proprietary technology – all of which was broadcast live to an audience of millions on music’s biggest night. The program was announced with a 50 second video at the 2016 CES Keynote, followed by a full integrated campaign, which included a 30 second teaser, and a 90 second spot that ran immediately after the performance. This then led into a 7 minute behind-the-scenes short documenting the full collaboration.