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Radio & Audio
Innovative Use of Radio & Audio

Silver Winner

Entrant: HEIMAT, Berlin
Hornbach - "The First Analog Webstore"

Corporate Name of Client: HORNBACH Baumarkt AG

Client Marketing Directors: Thomas Schnaitmann/Julia Ziegelmann

Agency Account Executives: Matthias von Bechtolsheim/Maik Richter

Agency Account Supervisor: Tim Holtkötter

Agency Account Director: Frauke Bielefeldt

Agency Account Managers: Franziska Falk/Franziska Lequen

Agency: HEIMAT, Berlin

Chief Creative Officer: Guido Heffels

Creative Director: Guido Heffels

Copywriter: Marlon Fischer

Art Director: Felix Pfannmüller

Sound Design Company: Nadel Eins Studio, Berlin

Sound Designer: Franz Schütte

Audio Engineer: Benjamin Schäfer

ASMR Artist: Sophia de Mar

Creative Director Digital: Gün Aydemir

Junior Copywriter: Mo Sadeghi

Junior Art Director: Marco Bienek

Digital Company: webguerillas, Berlin


Description of the Project:
In the digital world DIY and gardening stores speak one common Language: Products. Products and products.
But where is the physical satisfaction of a DIY project? 

The sense of touch. the feeling of excitement and juvenile curiosity. 

In spring 2016 HORNBACH started a digital based promotional campaign that switched the HORNBACH web store from digital to analog. 

By using Autonomous Sensory Meridian Response, a high-end 3d recording technology that enables sensory responses from the brain.

Creating the first ever tangible website. An online shopping experience, that brings the joy of interacting with materials to life. Even online.