31 YEARS CELEBRATING THE POWER OF IDEAS
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Design
Experiential Marketing
Finalist
Hornbach
- "Project Germany"
Corporate Name of Client: HORNBACH Baumarkt AG
Client Marketing Directors: Thomas Schnaitmann/Julia Ziegelmann
Agency Account Manager: Franziska Lequen
Agency Account Supervisor: Tim Holtkötter
PR Company: Bureau N, Berlin
Agency: HEIMAT, Berlin
Chief Creative Officer: Guido Heffels
Creative Directors: Guido Heffels/Teresa Jung
Copywriter: Marlon Fischer
Art Director: Felix Pfannmüller
Agency Producer: Kerstin Heffels
Production Company: Partizan, Berlin
Director: Jan Hendrik Becker
Executive Producer: Moritz Merkel
Producer: Swenja Babucke
Director of Photography: Steffen Hammerich
Photographer: Rüdiger Nehmzow
Curator: Oliver Elser
Additional Camera: Jonas Schubert/Enno Heffels
Design Company: Something Fantastic (Pavillon Design), Berlin
Pavillon Design Designer: Charlotte Schönberger
Designers: Elena Schütz/Julian Schubert/Leonard Streich/Julius Fischötter/
Marius Helten/Ruben Bernegger
Design Coordination: Peter Cachola Schmal/Deutsches Architektur Museum
Description of the Project:
In the light of the refugee crisis, the Federal Republic of Germany wanted to make a meaningful statement. And called on ... a DIY retailer. A unique and exceptional cooperation began. HORNBACH, in collaboration with Germany’s Foreign Office, transformed the German Pavilion into a thought provoking and iconic signal. With the project itself. Project Germany: A construction site, made to unite. Where craftsmen from every nation started their collaborative work. And created four additional entrances from all sides which invited everyone into the highly discussed and controversial building. Showing the new state of mind of an entire nation. And giving an entire country a brand new image.