31 YEARS CELEBRATING THE POWER OF IDEAS
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Corporate Name of Client: United Airlines
Client Account Director: Samantha Petti
Client Supervisor: Leslie Lowe
Client Account Manager: Brittany Glynn
Client Marketing Director: Mark Krolick
Media Company: MEC, New York
Agency Account Supervisor: Kayla Friedman
Agency Account Directors: Maureen Falvey/Jamie Ross/Joey Ziarko
Agency Planning Director: Joanna Schwab
Agency Planner: Pankaj Rawat
Agency: mcgarrybowen, New York
Global Chief Creative Officer: Gordon Bowen
Chief Creative Officer: Matthew Bull
Managing Director/Executive Creative Director : Haydn Morris
Group Creative Directors: David DiRienz/Erik Izo
Head of TV: Dante Piacenza
Agency Music Producer: Jerry Krenach
Executive Agency Producer: Stacy Kay
Managing Director - Global Music Production: Jerry Krenach
Managing Director - Content Production: Dante Piacenza
Production Company: Pulse, Los Angeles
Director: Michael Haussman
Executive Producer: Hillary Rogers
Producer: Linda Masse
Director of Photography: Paul Cameron
VFX Company: Framestore, New York
Editing Facility: Cut+Run, New York
Editor: Jon Grover
Editorial Producers: Rana Martin/Ellese Jobin
Music Production Company: Yessian Music, New York/Detroit
Music Executive Producer: Brian Yessian
Music Arranger: Dan Zank
Music Composer: George Gershwin
Record & Mix Engineer: Gerard Smerek
Song Title: Rhapsody in Blue
Original Artist: George Gershwin
Original Song Title: Rhapsody in Blue
In creating a sound for the Rio Olympics, we had to be 100% authentic in the musical approach and not just add a few Brazilian instruments to an orchestral score - so we built it from scratch. Once we sketched the score and approach, we gathered fantastic Brazilian percussionists and had an all out jam fest, injecting the spirit into Rhapsody in Blue and transforming it into a Samba festival.