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Music & Sound
Music Adaptation - Instrumental

Silver Winner

Entrant: mcgarrybowen, New York
United Airlines - "One Journey Two Teams"

Corporate Name of Client: United Airlines

Client Account Director: Samantha Petti

Client Supervisor: Leslie Lowe

Client Account Manager: Brittany Glynn

Client Marketing Director: Mark Krolick

Media Company: MEC, New York

Agency Account Supervisor: Kayla Friedman

Agency Account Directors: Maureen Falvey/Jamie Ross/Joey Ziarko

Agency Planning Director: Joanna Schwab

Agency Planner: Pankaj Rawat

Agency: mcgarrybowen, New York

Global Chief Creative Officer: Gordon Bowen

Chief Creative Officer: Matthew Bull

Managing Director/Executive Creative Director : Haydn Morris

Group Creative Directors: David DiRienz/Erik Izo

Head of TV: Dante Piacenza

Agency Music Producer: Jerry Krenach

Executive Agency Producer: Stacy Kay

Managing Director - Global Music Production: Jerry Krenach

Managing Director - Content Production: Dante Piacenza

Production Company: Pulse, Los Angeles

Director: Michael Haussman

Executive Producer: Hillary Rogers

Producer: Linda Masse

Director of Photography: Paul Cameron

VFX Company: Framestore, New York

Editing Facility: Cut+Run, New York

Editor: Jon Grover

Editorial Producers: Rana Martin/Ellese Jobin

Music Production Company: Yessian Music, New York/Detroit

Music Executive Producer: Brian Yessian

Music Arranger: Dan Zank

Music Composer: George Gershwin

Record & Mix Engineer: Gerard Smerek

Song Title: Rhapsody in Blue

Original Artist: George Gershwin

Original Song Title: Rhapsody in Blue


Description of the Project:
In creating a sound for the Rio Olympics, we had to be 100% authentic in the musical approach and not just add a few Brazilian instruments to an orchestral score - so we built it from scratch. 

Once we sketched the score and approach, we gathered fantastic Brazilian percussionists and had an all out jam fest, injecting the spirit into Rhapsody in Blue and transforming it into a Samba festival.