31 YEARS CELEBRATING THE POWER OF IDEAS
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Corporate Name of Client: Ferrero Rocher, Argentina
Client Account Director: Sebastian Diaz
Agency: La Comunidad, Buenos Aires
Chief Creative Officers: Jose Molla/Joaquin Molla
Executive Creative Directors: Fernando Sosa/Ramiro Raposo
Creative Director: Sebastian Visco
Copywriter: Yamila Marullo
Art Director: Carlos Quesquen Cortez
Illustrator: Murillo Viviurka Marcondes
Executive Producer: Ramiro Capisto
Producer: Sebastian Garcia
Who hasn't enjoyed the flavor of a Tic Tac? It’s a very unique candy: you don't chew it; you don't bite it. It's impossible to leave it alone in your mouth without rolling it around nonstop. We found out that it takes three minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth a million times. For three minutes, playing with a Tic Tac, this little candy feels like it's on a roller coaster, in a pinball machine, at a skate park. We decided to illustrate those three situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in your mouth.