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Poster
Use of Illustration Campaign

Bronze Winner

Entrant: La Comunidad, Buenos Aires
Tic Tac - "Pinball", "Roller Coaster", "Skate Park"

Corporate Name of Client: Ferrero Rocher, Argentina

Client Account Director: Sebastian Diaz

Agency: La Comunidad, Buenos Aires

Chief Creative Officers: Jose Molla/Joaquin Molla

Executive Creative Directors: Fernando Sosa/Ramiro Raposo

Creative Director: Sebastian Visco

Copywriter: Yamila Marullo

Art Director: Carlos Quesquen Cortez

Illustrator: Murillo Viviurka Marcondes

Executive Producer: Ramiro Capisto

Producer: Sebastian Garcia


Description of the Project:
Who hasn't enjoyed the flavor of a Tic Tac? It’s a very unique candy: you don't chew it; you don't bite it. It's impossible to leave it alone in your mouth without rolling it around nonstop.
 
We found out that it takes three minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth a million times.
 
For three minutes, playing with a Tic Tac, this little candy feels like it's on a roller coaster, in a pinball machine, at a skate park.
 
We decided to illustrate those three situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in your mouth.