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Design
Non-Profit

Finalist

Entrant: Y&R Dubai, Dubai
American Garden - "The World Expiration Date"

Corporate Name of Client: Global Export

Marketing Manager | Global Export Co.: Alyshia Fazal

Agency Account Director: Shaik Shibli

Agency: Y&R Dubai, Dubai

Executive Creative Director: Kalpesh Patankar

Copywriter: Elisa Binda

Art Director: Fabio Tridenti

Production Manager: Binnu Cherian

Executive Producer: Manasvi Gosalia

Head of Production: Sam Eid


Description of the Project:
Their products are in almost every kitchen in every home. 

American Garden’s slogan ‘Let’s Savor Life!’ is an invitation to live and enjoy life. 

They’ve already made their products part of every day life; this time they wanted their brand to have a place in people’s hearts and minds also.

American Garden wanted to create more affinity towards the brand, and not just its products. It wanted to link itself to a cause – to establish a new perception in people’s minds.

Something which had never done before. And something they had not allocated money towards, either.