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Design
Use of Illustration Campaign
Finalist
American Garden
- "Titanic", "Rabbit", "Scientist", "Napoleon", "Bird", "Genghis Khan"
Corporate Name of Client: Global Export
Client Marketing Director: Alyshia Fazal
Agency Account Director: Shaik Shibli
Agency: Y&R Dubai, Dubai
Executive Creative Directors: Kalpesh Patankar/Ash Chagla
Copywriter: Shahir Zag
Art Directors: Kalpesh Patankar/Kapil Bhimekar/Fabio Tridenti
Production Manager: Binnu Cherian
Designers: Kalpesh Patankar/Kapil Bhimekar/Fabio Tridenti
Illustrators: Kuba Kolodziejak/Stefano Marra/Sachin Soni/Sergey Maidukov/
Veronica De Fazio
Animation Company: Olive Green Studios, Dubai
Animator: Chirag Kapila
General Manager | Olive Green Studios: Jyoti Deshpande Namjoshi
Production Manager | Olive Green Studios: Preetam Gogate
3D Generalist | Olive Green Studios: Sushant Ghate
VFX Artist | Olive Green Studios: Hardik Desai
Description of the Project:
American Garden has a wide range of condiments that are already used by the hospitality industry (restaurants & catering specialists) in the UAE. They wanted to promote their new Habanero hot sauce to their existing customers to drive trial and orders. While American Garden is a popular regional food brand, with its list of best-selling products covering a range of condiments and canned food, its hot sauce still ranks relatively low on the list. Since a large portion of American Garden's sales comes from bulk orders from restaurants, we needed to introduce our new Habanero Sauce in a way that would help us stand out against big name competitors.