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Package Design
Promotional Packaging

Finalist

Entrant: Kolle Rebbe, Hamburg
TOX - "TOX Heavy Weights Packaging"

Corporate Name of Client: TOX-DÜBEL-TECHNIK GmbH

Client Marketing Director: Leonard Diepenbrock

Agency Account Manager: Jana Bier

Agency: Kolle Rebbe, Hamburg

Chief Creative Officer: Stefan Kolle

Copywriter: Julian Rader

Production Manager: Martin Lühe

Designers: Patrick Schröder/Ralf Bierhenke

Production Company: RTS Scholz, Bremen


Description of the Project:
Challenge
The world’s first all-purpose wall plug came out in 1973, helping the company TOX achieve national recognition in Germany. A product that has remained unchanged to this day. To show tradesmen that they can still rely on the original 43 years later, we developed a very special packaging concept.

Idea
Innovative product packaging that visually resembles a metal weight and makes clear at first glance the maximum weight each wall plug can hold. The greater its power, the bigger the respective packaging. And even this is held on the store shelf by an all-purpose wall plug.

Result
The properties of the product became an eye-catching selling point. The result was a limited edition product offering two advantages at once: a unique look that stands out on the shelf and at the same time shows that every tradesman can still rely on the original from 1973 today.