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Corporate Identity

Bronze Winner

Entrant: Leo Burnett, Toronto
Printed By Somerset - "Printed By Somerset"

Corporate Name of Client: Printed By Somerset

Agency Account Supervisor: Kayla Osmond

Agency Planner: Joshua Hansen

Agency: Leo Burnett, Toronto

Chief Creative Officer: Judy John

Group Creative Directors: Lisa Greenberg/Ryan Crouchman/Sean Ohlenkamp

Creative Directors: Judy John/Lisa Greenberg

Copywriters: Marty Hoefkes/Andrew Caie

Art Directors: Dejan Djuric/Pedro Izzo/Ryan Crouchman/Scott Leder/Chris Duchaine

Agency Producers: Laurie Filgiano/Sabrina DeLuca

Creative Technologist: Felix Wardene

Project Manager: Tracy Wightman

Designers: Dejan Djuric/Pedro Izzo/Ryan Crouchman/Jeff Watkins

Photographers: Luis Albuquerque/Arash Moallemi

Illustrators: Kristina Marija Valiunas/Dejan Djuric

Director: Luis Albuquerque

Director of Photography: Luis Albuquerque

Web/Flash Developers: Jacqueline Adediji/Dan Purdy

Developers: Jacqueline Adediji/Dan Purdy/Margaret Beck

Description of the Project:
Somerset is one of Canada’s top printers. Inspired by paper stacked by the press, the Printed By Somerset stationery was designed to showcase some of their capabilities. Every card, every envelope, and every letterhead uses a different technique and card stock, showing that Somerset can print whatever design you want, on whatever stock you want, to create a beautiful result. We also created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience.