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Production & Post-Production
Visual Effects

Bronze Winner

Entrant: Freefolk (Finish), London
O2 - "Network"

Corporate Name of Client: O2

Media Company: Forward

Agency Planners: Andrew Perkins/Agathe Marian

Agency: VCCP, London

Executive Creative Director: Darren Bailes

Copywriter: Christopher Keatinge

Art Director: Tom Houser

Agency Producer: Larissa Miola

Production Company: Academy, London

Director: Si & Ad

Producer: Lucy Gossage

Director of Photography: Alex Barber

Post-Production Company: Freefolk (Finish), London

Executive Post-Producer: Fi Kilroe

VFX Company: Freefolk (Finish), London

VFX Supervisor: Jason Watts

VFX Producer: Fi Kilroe

VFX 3D Lead: Harin Hirani

VFX 3D Artist: Alaric Holberton

Lead Nuke Artist: Kayley Fernandes

Editing Facility: Final Cut, London

Editor: Joe Guest

Colour Company: Freefolk (Finish), London

Colourist: Paul Harrison

Sound Design Company: GCRS, London

Sound Designer: Ben Leeves

Music Production Company: Air-Edel Associates, London

Music Composer: Theo Vidgen


Description of the Project:
O2 'Network' is part of the More For You campaign for the brand. The ad features a gaggle of fluffy baby geese as a metaphor for its network coverage. 
The birds were created as entirely photoreal CGI creatures throughout the ad. Using extensive references of anatomy and physiology, the goslings were built in the digital environment from the skeleton up. Special attention was given to the texture of their feathers and colouration to make the appearance of soft downy feathers as realistic as possible.