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Branded Entertainment
Documentary Short Film

Finalist

Entrant: DigitasLBi, Boston
Dunkin' Donuts On-The-Go App - "World’s Fastest Dunkin’ Run; ‘Behind the Scenes’"

Corporate Name of Sponsoring Client: Dunkin' Donuts

Agency Senior Account Executive: Julie Blanche

Agency Account Manager: Shayna Lederman

Agency: DigitasLBi, Boston

Chief Creative Officer: Ronald Ng

Executive Creative Director: Doug Schiff

Group Creative Director: Jamie Ferreira

Creative Directors: Mark Chamberlain/Marc Gottesman

Copywriter: Marc Gottesman

Art Director: Mark Chamberlain

Executive Agency Producer: Ben Raynes

Production Company: Seven Twenty, Chamonix-Mont-Blanc

Directors: Guido Perrini/Mark Chamberlain

Directors of Photography: Adrien Nisan/Lauri Aapro/Toby Bradley

Post-Production Company: DigitasLBi, Boston

Editing Facility: DigitasLBi, Boston

Editors: Toar Winters/Annie Lefley

Sound Design Company: Soundtrack, Boston

Athletes: Ellen Brennan/Laurent Frat


Description of the Project:
To launch their new On-the-Go app and demonstrate how fast you get in and out of the store, Dunkin’ Donuts enlisted Ellen Brennan, the world’s fastest female wingsuit athlete to perform the ‘World’s Fastest Dunkin’ Run’. It saw Ellen using the app to send in her order, then jumping from 8,300 feet, and flying at 120 miles per hour to swoop down and grab her order at a cliff-side Dunkin’ store. 

This entry is the behind the scenes, ‘making of’ of that :50 video, which appears at the end for reference.

The campaign chalked up 11 million views in just the first 2 weeks, and increased new app users by 44%.