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The Box You Can't Beat - 'Guitar'

Radio & Audio
Direction

Finalist

Entrant: Eardrum, Sydney
DAB+ - "The Box You Can't Beat - 'Guitar'"

Corporate Name of Client: Commercial Rado Australia

Head of Client Services: Julie Warner

Agency: Eardrum, Sydney

Creative Director: Ralph van Dijk

Copywriter: Dominic Youdan

Agency Producer: Jessie Williams

Production Company: Eardrum, Sydney

Director: Ralph van Dijk

Recording Studio: Gusto Music, Melbourne

Audio Engineer: Colin Simkins

Artistes: Tom Thum/Toby Truslove

Voice-Over: Lucy Honigman


Description of the Project:
The aim was to create a campaign that highlighted the incredible choice of stations available on digital radio to a new, younger demographic.    

We teamed up with world renowned beat-boxer Tom Thum to create the campaign, which combined his limitless beat generation with digital radio's endless choice. 

The result was a series of distinctive and engaging radio spots, where Tom found himself competing with a new digital radio for his flat-mate's attention.