• Home
  •   |  
  • Back to LIA Main Home

Music & Sound
Music Adaptation - Song

Silver Winner

Entrant: Leavingstone, Tbilisi
Ikano - "Smells Like Teen Spirit"

Corporate Name of Client: Friends' Cellar

Agency Account Manager: Mariam Karalashvili

Agency: Leavingstone, Tbilisi

Creative Director: Levan Lepsveridze

Copywriters: Beka Adamashvili/Rezo Shelia

Production Company: Film Asylum, Tbilisi

Director: Giorgi Popiashvili

Producer: Vato Kirkitadze

Director of Photography: Guka Goliadze

Colour Company: SPECTRA Tbilisi, Tbilisi

Colourist: Thomas Burns

Music Producers: Tornike Karchkhadze/George Sibashvili/Tornike Japiashvili

Music Performed By: Dato Metreveli/Giorgi Ambardnishvili/Misho Eliava

Song Title: Ikano Smells Like Teen Spirit

Original Artist: Nirvana

Original Song Title: Smells Like Teen Spirit

Set Designers: Beka Sadagashvili/Temo Kartlelishvili/Levan Kvaratskhelia/Nino Injia

Make-up: Irma Datuashvili

Casting: Giorgi Giorganashvili

ACs: Givi Tukhareli/Guram Mosikashvili

G&E: Giorgi Chubinidze/Levan Zaridze

Description of the Project:
In Georgia wine is a traditional drink, only to be enjoyed with specific etiquette during feasts and family gatherings.
Ikano is a wine brand for young people aiming to change the perception of wine as a conventional beverage. As Ikano itself is a blend of European and Georgian grape varieties, the brand mixes up tradition with contemporary, old with new, serious with fun.
To grab the attention of young Georgians, we put this dual philosophy to a test covering the most recognisable youth anthem “Smells Like Teen Spirit” as a traditional Georgian folk song.
We wanted the target audience to rethink how they drink wine and understand that this cultural fusion isn’t unnatural - it shouldn’t be a surprise to discover Ikano at an alternative music concert or a club, as much as at a picnic in the countryside.
Ikano Smells Like Teen Spirit music video was received warmly both by our target audience with hundreds of shares and music critics with favourable reviews on multiple publications.