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2016 Winners and Finalists
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Network of the Year: McCann Worldgroup

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Print
Use of Typography Campaign

Finalist

Entrant: McCann London, London
Ethos Travel - "Fuck My Life", "Make It Stop", "Help Me God"

Corporate Name of Client: Ethos Travel

Media Company: Universal McCann, London

Agency Account Executive: Charlotte Walters

Agency Account Director: AJ Coyne

Agency Account Manager: Charlotte Habin

Agency: McCann London, London

Chief Creative Officers: Rob Doubal/Laurence Thomson

Creative Directors: Jean-Laurent Py/Sebastien Boutebel

Integrated Creative Director: Chad Warner

Copywriters: Jean-Laurent Py/Jess Mallett/Mike Oughton

Art Directors: Sebastien Boutebel/Michael Thomason

Agency Producers: Metz Fasano/Sarah-Louise Van Uden

Head of Art: Michael Thomason

Graphic Designers: Carl Warren/Michael Thomason/Colin Lee/Tristan Dunk

Head of Production: Sergio Lopez

Print Producer: Liam White

Artworker: Viren Patel

Studio Manager: Ellis Faint


Description of the Project: 
January is a busy month for travel industry advertising communications, and for everyone returning to work after the Christmas break. We needed to create a campaign that would cut through at this time of the year and be noticeable in an insightful way.
We tapped into post-holiday workload and frustrations and played with the classical jam–packed calendars to do the talking. On the first payday of 2016, we launched a campaign comprising 5 executions, one for each day, Mon-Fri. Each line made out of Outlook-style calendar invites is like an appeal for help, screaming it’s time to get away.