31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: Qualcomm Technologies, Inc.
Head of Client Services: Mark Himmelsbach
Client Account Directors: Adam Puchalsky/Lee Sheng
Client Account Managers: Brian Lee/Alexandra Andrial/Vanessa Luo/Zora Liao/
Faith Stonner/Zoey Dong
Client Marketing Director: Gemini Baba
Media Companies: Neo@Ogilvy, New YorkNeo@Ogilvy, Los Angeles/Neo@Ogilvy, Beijing
Media Planners: Kim Kozma/Sarah Greenfield/Alice Wei/Michael Bruckstein/
Mandana Mellano/Allison Karr/Wynn Kong/Weiwei Yu/Samantha Sutantio/Ryan Kelly/
Amy Fraze/Melissa Gorris
PR / Marketing Companies: Burson Marsteller, Beijing/DiGennaro Communications, New York
Agency: Ogilvy New York, New York
Chief Creative Officer: Teddy Lynn
Group Creative Directors: David Yankelewitz/Aaron Mosher
Creative Directors: Bastien Baumann/Chris Rowson
Copywriters: Peter Nordstrom/Dan Winikur/Tim Stiefler
Art Directors: Andrew Miller/Lauren Van Aswegen
Agency Producers: Nicole Severi/Sebastin Aresco
Agency Music Producer: Karl Westman
Screenwriters: Armando Bo/Lucas Bucci/Mariana Levy
Production Company: Anonymous Content, Los Angeles
Director: Armando Bo
Senior Executive Producers: Steve Golin/Eric Stern
Producer: Vincent Landay
Director of Photography: Javier Julia
Post-Production Company: H&O Productions, New York
VFX Company: Timber, Los Angeles
VFX Supervisors: Lauren Loftus/Kevin Lao
Editing Facility: Arcade Edit, Los Angeles
Editor: Paul Martinez
Sound Designer: Wylie Stateman
Music Production Company: Pulse Music, New York
Music Composers: Danny Bensi/Saunder Jurriaans
We created "Lifeline", a 30-minute product demo disguised as a psychological thriller. Kai, a young Chinese man who is the heir to a pharmaceutical fortune, wakes up in Shanghai one morning to discover that his true love, and American woman named Emma, has vanished without a trace. Confused and distraught Kai fears she has left him until he receives a mysterious package containing Emma's phone. Over the subsequent 30 minutes, Kai must use Emma's phone (and many of its differentiated features) to figure out what has happened to Emma, who she really is and get to the bottom of her disappearance. Along the way he is forced to question his beliefs, his family and his love for Emma. The film was produced by the Academy Award winning producer of Spotlight and The Revenant. The film was launched on iQiyi in China and on YouTube, Facebook and Hulu in the US using the massive reach of the films star talent. To date, the full film of Lifeline has been viewed more than 20MM times and total views of Lifeline content including the accompanying documentary exceed 100MM.