31 YEARS CELEBRATING THE POWER OF IDEAS
-
SELECT WINNERS YEAR
- Home
- |
- Back to LIA Main Home
Corporate Name of Client: IKEA
Creative Director IKEA: Morten Kjaer
Creative IKEA: Fredrik Preisler/Katie Copeland
Project Manager IKEA: Mia Malmström
Client, Creatives: Fredrik Preisler/Katie Copeland
Client, Project Manager: Mia Malmström
Client, Head of Planning : Morten Lundholm
Agency: ACNE, Stockholm
Creative Director: Johan Holmgren
Copywriter: Markus Bjurman
Art Director: Cecilia Dufils
Production Company: ACNE, Stockholm
Director: Tompa & Rondo
Executive Producer: David Olsson
Producer: Fredrik Skoglund
Director of Photography: Anders Jedenfors
Final Art: Oliver Juan
Project Leader: Ori Mace
This film taps into a modern global phenomenon we all can relate to - The loved and loathed food picture in our social media feeds. By placing this new behaviour back in the 18th century, we want to put things in a different perspective and question whether it has all gone a bit too far. Isn’t it time to relax, leave the expectations outside the kitchen door and rediscover the simple joy of cooking, eating and being together? “We’ve arrived at a moment in time where the expectations we bring with us into the kitchen hold us back from what we might like to do. Not only expectations that others put upon us, but also those which we put upon ourselves when we believe that we have to present a “perfect” image of ourselves online.