31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Radio & Audio
Public Service/Social Welfare
Finalist
Gender Pay Gap
- "Unfair Duet"
Corporate Name of Client: AAUW
Public Relations Manager : Ryan Burwinkel
Agency: Y&R Puerto Rico, San Juan
Executive Creative Director: Sylvia Soler
Creative Director: Gerardo Vazquez
Copywriters: Gerardo Vazquez/Patricia Pérez
Producer: Yarelis de Jesus
Recording Studio: Axis Studios, Guaynabo PR
Sound Design Company: Axis Studios, Guaynabo PR
Sound Designers: Frey Fernandez/Juan Arroyo
Audio Engineer: Frey Fernandez
Description of the Project:
Throughout the spot, a woman and a man read the same lines simultaneously. But at a certain point the man stops talking and the woman continues talking to make a point about the Gender Pay Gap; because a woman has to work 21% longer to make the same as her male counterpart. It's a simple but straight to the point demo.