As a demonstration of global unity, no event is more powerful than the Olympic Games. It is a chance for each of us to embrace our shared humanity and the progress that comes when the world comes together.
As nations gathered for the Rio 2016 Olympic Games, Samsung celebrated this moment of harmony with 'The Anthem’ – a song written for the occasion that brings together uplifting lyrics from different national anthems. With each lyric being sung by people from different nations, ‘The Anthem’ salutes those who dare to defy barriers be they borders, culture, language or even world records. It is a reflection of the Samsung brand and its ambition to unite the world through technology and borderless communication. It is a message that resonates strongly with the aspirations of our core Millennial target.
In order to make sure that everyone across the globe understood the message of peace and unity within the anthem, each line was translated in subtitles into the local language of the commercial was broadcast in.
 
Samsung. Proud sponsor of a world without barriers.
Country: Original Song title & Artists:
Botswana - Fatshe leno la rona - Kgalemang Tumediso Motsete
Australia - Advance Australia Fair -  Peter Dodds McCormick
Canada - O Canada - Calixa Lavallée/Sir Adolphe-Basile Routhier
France - La Marseillaise -  Claude Joseph Rouget de Lisle
USA - Star Spangled Banner -  Francis Scott Key/  John Stafford Smith
Brazil -Hino Nacional Brasiliero- Francisco Manuel da Silva/Joaquim Osório Duque-Estrada
Malaysia - Negaraku-  unknown
Malawi - Mlungu dalitsani Malaŵi -  Michael-Fredrick Paul Sauka
UK - God Save the Queen- Thomas Arne
New Zealand-God Defend New Zealand -John Joseph Woods /Thomas Bracken
Germany - Deutschlandlied - Joseph Haydn
South Korea - Aegukga -  Yun Chi-ho/ Ahn Eak-tai
Tunisia - humat al-hima - Mostafa Saadeq Al-Rafe'ie / Aboul-Qacem Echebbi / Mohammed Abdel Wahab / Ahmed Kheireddine
South Africa - Nkosi Sikelel’ iAfrika -  Enoch Sontonga / C. J. Langenhoven