• Home
  •   |  
  • Back to LIA Main Home

Music & Sound
Music Adaptation - Song


Entrant: Leo Burnett, Sydney
Samsung Galaxy S7 - "The Anthem"

Corporate Name of Client: Samsung

EVP/Global Marketing for IT and Mobile Division: Younghee Lee

SVP Global Head of Integrated Marketing: Pio Schunker

Global Head of Experiential Marketing: John Chang/Young Kim

Global Partnership Managers: Daniel Taehyun Kim

Global Partnership Assistant Manager: Alison Daeun Han

Business Director: Brian Swansborough

Agency Account Executive: Emily Smith

Agency Account Supervisors: Huy Ngo/Ashley Beam/Brendan Swansborough

Agency Account Directors: Radim Svoboda/Amanda Quested

Agency Planning Directors: Christopher Bridgland/Kara Yang

Advertising Agency: Leo Burnett, Sydney/Leo Burnett, Chicago

Global Chief Creative Officer: Mark Tutssel

Chief Creative Officer: Britt Nolan

Executive Creative Directors: Grant McAloon/Vince Lagana

Creative Director: Scott Huebscher

Associate Creative Directors: Nils Eberhardt/Dave Govier

Copywriter: Dave Govier

Art Director: Nils Eberhardt

Executive Agency Producer: Matt Blitz

Agency Producers: Christopher Cochrane/Brian Behling

Agency Music Producer: Chris Clark

Production Company: SMUGGLER

Director: Mark Molloy

VFX Company: a52

VFX Producer: Zach Wakefield

Editing Facility: Cartel

Editor: Andy McGraw

Sound Designer: Daryl Pinsdorf

Music Production Company: Human, Los Angeles

Music Executive Producer: Jonathan Sanford

Music Supervisors: Gareth Williams/Daryl Pinsdorf/Matthew O’Malley

Music Arranger: Matthew O'Malley

Music Composer: John Christopher Barnes

Original Artist: Listed at bottom of project description below

Original Song Title: Listed at bottom of project description below

Description of the Project:
As a demonstration of global unity, no event is more powerful than the Olympic Games. It is a chance for each of us to embrace our shared humanity and the progress that comes when the world comes together.
As nations gathered for the Rio 2016 Olympic Games, Samsung celebrated this moment of harmony with 'The Anthem’ – a song written for the occasion that brings together uplifting lyrics from different national anthems. With each lyric being sung by people from different nations, ‘The Anthem’ salutes those who dare to defy barriers be they borders, culture, language or even world records. It is a reflection of the Samsung brand and its ambition to unite the world through technology and borderless communication. It is a message that resonates strongly with the aspirations of our core Millennial target.
In order to make sure that everyone across the globe understood the message of peace and unity within the anthem, each line was translated in subtitles into the local language of the commercial was broadcast in.
Samsung. Proud sponsor of a world without barriers.
Country: Original Song title & Artists:
Botswana - Fatshe leno la rona - Kgalemang Tumediso Motsete
Australia - Advance Australia Fair -  Peter Dodds McCormick
Canada - O Canada - Calixa Lavallée/Sir Adolphe-Basile Routhier
France - La Marseillaise -  Claude Joseph Rouget de Lisle
USA - Star Spangled Banner -  Francis Scott Key/  John Stafford Smith
Brazil -Hino Nacional Brasiliero- Francisco Manuel da Silva/Joaquim Osório Duque-Estrada
Malaysia - Negaraku-  unknown
Malawi - Mlungu dalitsani Malaŵi -  Michael-Fredrick Paul Sauka
UK - God Save the Queen- Thomas Arne
New Zealand-God Defend New Zealand -John Joseph Woods /Thomas Bracken
Germany - Deutschlandlied - Joseph Haydn
South Korea - Aegukga -  Yun Chi-ho/ Ahn Eak-tai
Tunisia - humat al-hima - Mostafa Saadeq Al-Rafe'ie / Aboul-Qacem Echebbi / Mohammed Abdel Wahab / Ahmed Kheireddine
South Africa - Nkosi Sikelel’ iAfrika -  Enoch Sontonga / C. J. Langenhoven