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4x4ever

Radio & Audio
Original Music

Gold Winner

Entrant: DDB Chicago, Chicago
Jeep - "4x4ever"

Corporate Name of Client: Fiat Chrysler Automobiles

Agency Account Executive: Alexander Wood

Agency Account Director: Gwen Hammes

Agency Planning Director: Josh Drueck

Chief Creative Officer: John Maxham

Creative Directors: Nathan Monteith/Tim Green

Chief Production Officer: Diane Jackson

Production Broadcast Manager: Ryan Hentsch

Agency Music Producer: Linda Bres

Senior Producer: Luke LiManni

Audio Engineer: Nicholas Papaleo

Music Production Companies: Sony/ATV Music Publishing, New York/
    SOUTH Music & Sound Design, Santa Monica

Global Head of Advertising, Film & TV: Brian Monaco

Music Performed By: Morgan Dorr

Song Title: 4x4ever

Agency: DDB Chicago, Chicago


Description of the Project:
For 75 years, Jeep had driven people to new discoveries.

So on advertising’s biggest stage, we decided not to turn to a well-known artist, or an already-famous track.  We decided to introduce the world to something - and someone - new.

We made “4x4ever” – an original piece of content, in partnership with an emerging artist.

What better way to capture the brand’s pioneering spirit, and the curiosity of all those who shared it?