31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Radio & Audio
Campaign
Gold Winner
KFC Man Meals
- "The Everyman Meal - Coloured Weights", "The Everyman Meal - Claw Thing", "The Everyman Meal - Cherry Lip Balm"
Corporate Name of Client: Yum - KFC
Client Supervisors: Mike Middleton/Thabisa Mkhwanazi/Mike Wood/Hloni Mohope
Agency Senior Account Executive: Bridget Christensen
Agency: Ogilvy & Mather Johannesburg, Johannesburg
Worldwide Chief Creative Officer: Khai Meng Tham
Chief Creative Officer: Pete Case
Executive Creative Director: Mariana O'Kelly
Creative Director: Molefi Thulo
Copywriter: David Krueger
Art Director: Tammy Retter
Agency Producer: Alison Ross
Producers: Louis Enslin/Theo Potgieter
Recording Studio: Produce Sound, Johannesburg/The O, Johannesburg
Voice-Over: James Alexander/Asher Stoltz/Brian van Niekerk/Jannes Eiselen/Dan Retter/
Justin Oswald/Jason Dicks/Robert Hart/Terry McKenna/Molefi Thulo/Melusi Mhlungu/
David Krueger
Description of the Project:
Several men from all walks of manhood come to find affirmation that they can still be manly, despite appreciating the things that are perhaps not traditionally manly. KFC takes on the role of a reaffirmer, almost like a radio talk show psychologist, comforting and encouraging the men, and letting them know that they are still men, let no one tell them otherwise. Because no matter what kind of man you are, you can always appreciate the KFC Man Meals - it’s not just for burly hammer wielding jocks, it’s for every man.