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1.  The Everyman Meal - Coloured Weights 2.  The Everyman Meal - Claw Thing 3.  The Everyman Meal - Cherry Lip Balm

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Radio & Audio
Campaign

Gold Winner

Entrant: Ogilvy & Mather Johannesburg, Johannesburg
KFC Man Meals - "The Everyman Meal - Coloured Weights", "The Everyman Meal - Claw Thing", "The Everyman Meal - Cherry Lip Balm"

Corporate Name of Client: Yum - KFC

Client Supervisors: Mike Middleton/Thabisa Mkhwanazi/Mike Wood/Hloni Mohope

Agency Senior Account Executive: Bridget Christensen

Agency: Ogilvy & Mather Johannesburg, Johannesburg

Worldwide Chief Creative Officer: Khai Meng Tham

Chief Creative Officer: Pete Case

Executive Creative Director: Mariana O'Kelly

Creative Director: Molefi Thulo

Copywriter: David Krueger

Art Director: Tammy Retter

Agency Producer: Alison Ross

Producers: Louis Enslin/Theo Potgieter

Recording Studio: Produce Sound, Johannesburg/The O, Johannesburg

Voice-Over: James Alexander/Asher Stoltz/Brian van Niekerk/Jannes Eiselen/Dan Retter/
    Justin Oswald/Jason Dicks/Robert Hart/Terry McKenna/Molefi Thulo/Melusi Mhlungu/
    David Krueger


Description of the Project:
Several men from all walks of manhood come to find affirmation that they can still be manly, despite appreciating the things that are perhaps not traditionally manly. KFC takes on the role of a reaffirmer, almost like a radio talk show psychologist, comforting and encouraging the men, and letting them know that they are still men, let no one tell them otherwise. Because no matter what kind of man you are, you can always appreciate the KFC Man Meals - it’s not just for burly hammer wielding jocks, it’s for every man.