The burning desire to travel can be kindled with inspiration and excitement. That’s why Lufthansa created an entertaining brand experience with the invention of a new medium: the Lufthansa Travel Compass – the first digital poster that enables you to travel with a simple turn of your hand.
The interactive outdoor screen takes people in Hamburg and Berlin on a virtual journey like never before. It can be turned like a compass and displays six exciting travel destinations in Asia and the USA. Rotation sensors built into the outdoor screen recognise the direction in which the compass is moved. When the screen is touched, the corresponding destination comes to life as an interactive 360° video. By turning the poster, users can then explore the destination as if they were there live.
As part of an integrated campaign concept, the 360° videos have also been seen on the web and social media, generating a high level of interest on YouTube, in the new Chrome Player as well as on 360° banners. With the Lufthansa Travel Compass, people can experience their dream destination before even having stepped on the plane.