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Digital
Navigation/Interactivity

Finalist

Entrant: FRED & FARID, Shanghai
Joggjeans - "The Responsive Lookbook"


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Corporate Name of Client: Diesel

Client Supervisors: Christophe Archaimbault/Tracy Wang

Agency Account Supervisors: Fred & Farid/Claudia Anegon/Adam Nait/
    Mylene Boutonnet Tranier

Agency: FRED & FARID, Shanghai

Chief Creative Officer: Fred & Farid

Creative Director: Laurent Leccia

Copywriter: Nix Xiong

Art Director: Laurent Leccia

Agency Producer: Juni Zhu

Digital Producers: Pauline Salendre/Erick Alonso

Technical Developer: Yannick Landry

Photographer: Pierrick Jegou


Description of the Project:
Wednesday, July 6, 2016 — Diesel Jogg Jeans follows your movement, even the most extreme. To demonstrate that on digital media we partnered with a contortionist, and used responsive technology like never before.

Diesel Jogg Jeans are not regular jeans, they look like  jeans but you can do every movement and feel comfortable wearing them. So how can we digitally demonstrate it? Simply by using the responsive technology.

We created The Responsive Lookbook; a website, on which you can contort a model, using the responsive technology. When you change the size of your window you can enjoy every time a different contortion that perfectly fits the size of the window.