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Corporate Name of Client: Diesel
Client Supervisors: Christophe Archaimbault/Tracy Wang
Agency Account Supervisors: Fred & Farid/Claudia Anegon/Adam Nait/
Mylene Boutonnet Tranier
Agency: FRED & FARID, Shanghai
Chief Creative Officer: Fred & Farid
Creative Director: Laurent Leccia
Copywriter: Nix Xiong
Art Director: Laurent Leccia
Agency Producer: Juni Zhu
Digital Producers: Pauline Salendre/Erick Alonso
Technical Developer: Yannick Landry
Photographer: Pierrick Jegou
Wednesday, July 6, 2016 — Diesel Jogg Jeans follows your movement, even the most extreme. To demonstrate that on digital media we partnered with a contortionist, and used responsive technology like never before. Diesel Jogg Jeans are not regular jeans, they look like jeans but you can do every movement and feel comfortable wearing them. So how can we digitally demonstrate it? Simply by using the responsive technology. We created The Responsive Lookbook; a website, on which you can contort a model, using the responsive technology. When you change the size of your window you can enjoy every time a different contortion that perfectly fits the size of the window.