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Radio & Audio Company of the Year: Produce Sound, Johannesburg

1.  You Shoud Have Called - Email

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Radio & Audio
Utilities

Finalist

Entrant: Ogilvy & Mather Johannesburg, Johannesburg
Vodacom - "You Should Have Called - Email"

Corporate Name of Client: Vodacom

Client Supervisor: Nadia Mohamed

Agency Senior Account Executive: Alistair Mokoena

Agency: Ogilvy & Mather Johannesburg, Johannesburg

Worldwide Chief Creative Officer: Khai Meng Tham

Chief Creative Officer: Pete Case

Executive Creative Director: Mariana O'Kelly

Creative Director: Molefi Thulo

Copywriter: David Krueger

Art Director: Tammy Retter

Agency Producers: Alison Ross/Tercia Makhubela

Production Company: Ogilvy & Mather Johannesburg

Producer: Louis Enslin

Recording Studio: Produce Sound, Johannesburg

Sound Design Company: Ogilvy & Mather Johannesburg

Voice-Over: James Alexander


Description of the Project:
You can’t always work out if someone is being sarcastic in an email. Your mom replies to your sad message with lol because she thinks it means lots of love. And it’s practically impossible to tell the tonality someone is trying to use when you read their message. When you speak to someone you can sort things out quickly and efficiently. So when you have the proven best network in country offering affordable rates, you should always talk. It’s just better that way.