31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
x

Production & Post-Production
Visual Effects

Finalist

Entrant: velvet mediendesign, Munich
Brita - "Drink Amazing"

Corporate Name of Client: Clorox USA

Agency: DDB, San Francisco

Group Creative Director: Jim Bosiljevac

Associate Creative Director: Sam Brown

Production Company: Harvest Films, Santa Monica

Director: Matthias Zentner

Senior Executive Producer: Ron Mohrhoff

Executive Producer: Bonnie Goldfarb

Producer: Niko Wehlan

Director of Photography: Stefan von Borbely

Senior Integrated Producer: Mark Tobin

Post-Production Company: velvet mediendesign, Munich

Executive Post-Producer: Maria Metodieva

Post-Producer: Alexander Zeus

VFX Companies: AmbientFX/Ugly Kids/Informatica 3Art/Giant Milk Can

AmbientFX 3D Lead: Boris Bruchhaus/Michael Grund

Giant Milk Can 3D Lead: Jan Hoffmann/Bernd Kaufmann/Mehmet Akif Karaman

Informatica 3Art 3D Lead: Diego Masciolini

Ugly Kids 3D Lead: Daniel Hennies

Lead Artist: Hannes Gerl

VFX 3D Artists: Lukas Eberle/Casper Christensen

Flame Artist: Chris Weingart

Animator: Raluca Ferestenau

Editing Facility: Beast, San francisco

Editor: Tim Brooks

Music Production Company: Ring The Alarm, Los Angeles


Description of the Project:
Water is the healthy choice, that's the message Stephen Curry the NBA player and the BRITA's ambassador brings to us. 

"You are what you drink."  - are the words of the first athlete promoting such a simple drink as water.
Everything is made of water, we are water. Stephen Curry glides over the surface, almost like hovering above the floor, hitting the water wall, soaking his way through. Dance of watery splashes follows him, imitating Curry’s moves and playing the game. The combination of CGI and real water makes the commercial stand out in its purity and clarity.