31 YEARS CELEBRATING THE POWER OF IDEAS
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SELECT WINNERS YEAR
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Corporate Name of Client: IKEA
Agency Account Manager: Agneta Oppenheim
Agency Account Director: Kjell Mansson
Agency Planning Director: Jerker Winter
Advertiser's Supervisors: Carin Jacobsson/Maria Granath/Patrik Nygren
Agency: Akestam Holst, Stockholm
Creative Director: Magnus Jakobsson
Copywriters: Mark Ardelius/Rickard Beskow/Magnus Jakobsson
Art Directors: Jesper Holst/Michal Sitkiewicz
Agency Producer: Leila Widgren
Graphic Designer: Sara Bellafesta
Production Company: Bacon, Copenhagen
Director: Martin Werner
Executive Producer: Ylva Axel
Producer: Joel Rostmark
Director of Photography: Mattias Rudh
Post-Production Company: BaconX
This fall IKEA launches a new communication approach on its home market of Sweden. The concept WHERE LIFE HAPPENS dramatizes various aspects of IKEA’s genuine presence in peoples’ everyday life. Through this constant interaction IKEA continuously learns about how people live and what they need. Their lifestyle sparks the inspiration to develop products and solutions that fit with everyday life in an even better way. IKEA is right there where life happens, whatever happens - and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. IKEA can ease this situation and perhaps also ease some bad conscience among single parents and help acknowledge the children.