31 YEARS CELEBRATING THE POWER OF IDEAS
  • SELECT WINNERS YEAR
  • Home
  •   |  
  • Back to LIA Main Home
x

Click a thumbnail to change media.


Poster
Use of Illustration Campaign

Finalist

Entrant: Young & Rubicam France, Paris
Surfrider - Throwing Kills - "Seagull", "Exotic Fish", "Mackerel", "Turtle"

Retouching Studio: Digitline, Paris

Corporate Name of Client: Surfrider Foundation Europe

Client Account Manager: Audrey Milhorgne

Agency Account Managers: Clarisse Duchemin/Alexis Bertino

Agency: Young & Rubicam France, Paris

Executive Creative Director: Pierrette Diaz

Copywriter: Eric Esculier

Art Director: Eric Esculier

Head of Production: Rémy Carteret @ RAY

Art Buyer: Claire Nicaise Schindler @ RAY

Photography Studio: Florence Moll & Associée, Paris

Photographer: Laziz Hamani

Illustrators: Førtifem/Agent 002

Retoucher: Romuald Habert


Description of the Project:
Cultural context : French people are used to throwing their cigarette butts on the ground, without thinking that most of them end up in our ocean, polluting it in the meantime and therefore killing the aquatic animals.

A cigarette butt thrown on the ground in the cities always ends up in the ocean, and pollutes 500L of seawater just by itself. In order to raise public awareness, we created a visual shortcut between a common little cigarette butt and its victims.

After having carefully picked up butts on the Parisian sidewalk, an artists collective  drew or painted the seagull  using four different graphic techniques: black-and-white gouache, Indian ink in pen, Rotring pointillism and optic grey lean mine.

Despite utilizing their size, which is an exploit itself, these mini-works defy conventions and denounce, raising simple trash to the rank of a piece of art.