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Use of Photography Campaign

Bronze Winner

Entrant: FCBHappiness, Brussels/Saigon
Unicef - "#NoFilter Dong Nai", "#NoFilter Ben Nghe", "#NoFilter Nga Bay", "#NoFilter Saigon"

Global Brand And Marketing Unicef: Erik Dekoninck

CEO/Strategic Director Happiness Saigon: Alan Cerutti

Head of Craft: Lennert Vedts

Concept Provider: Sara West

Executive Creative Management: Karen Corrigan

Corporate Name of Client: Unicef Global

Advertising Agency: Happiness, Brussels/Happiness, Saigon

Chief Creative Officer: Geoffrey Hantson

Creative Director: Paul Busschau

Photography Studio: Frameworld Vietnam, Ho Chi Minh

Photographer: Teo Chai Guan


Description of the Project: 
We took pictures of Vietnamese children living along polluted rivers. Then we developed the pictures the old way, in water and a dark room. But we developed it in the polluted water of the river of their neighborhood. This is the result. If impure water does this to a picture, imagine what it does to the health and well being of a child. Clean water matters.