Grand LIA - Design

Entrant: SERVICEPLAN
DOT - "The First Braille Smartwatch"

Corporate Name of Client: Dot Incorporation

DOT Incorporation Chief Technical Officer: Ki Seong

Head of Client Services: Eric Ju Yoon Kim

Client Account Director: Ahrum Choi

Brand Manager: Susan Kim

Innovation Director: Per Juul Poulsen

Advertising Agency: SERVICEPLAN, Munich/SERVICEPLAN Korea, Seoul

Global Chief Creative Officer: Alexander Schill

Executive Creative Director: Bill Yom

Creative Directors: Franz Roeppischer/Lorenz Langgartner

Copywriter: Rohan Vitus Fernandes

Art Directors: Azim Abasbek/Kostiantyn Liakhov/Henning Janzen

Graphic Designer: Jung-Seok Lee

Creative Operations Manager: Diane Schulz

Production Companies: Commondeer, Los Angeles/coreastudios, Seoul

Director: Serge Hoeltschi

Executive Producer: Henning Rieseweber

Producers: Lars Ruch/Guy Citron

Director of Photography: Alexander Alexandrov

Post-Production Company: nhb NEXT, Hamburg

Animator: Lennert Schrader

Editors: Dennis Fritz/Isabelle Fournet

Music Producer/Sound Design: Woo-Kyun Jang

Sound Design Company: Augleo Studio, Seoul

Supporting Company: Serviceplan Health & Life

Description of the Project:
PROBLEM: 285 Mio. people worldwide are blind or visually impaired. Existing digital Braille reading devices are bulky and expensive – only 5% of visually impaired people own one. This causes disadvantages in social life, education and employment. SOLUTION: DOT. The first Braille Smartwatch. It brings new possibilities to millions of visually impaired people. The patented DOT Active Braille Technology reduces size, weight and price by more than ten times. BENEFIT: DOT makes communication easy and private, provides fast access to information anywhere, makes navigation more convenient and safe, enables efficient, independent and joyful education, improves work performance and job opportunities, supports leisure and sports activities. WHY BRAILLE? Audio is impractical: Hearing is most important for visually impaired people. Earphones isolate them from the surrounding, loudspeakers eliminate privacy. For deaf-blind people, Braille is essential. RESULT: DOT will be available in late 2016. Visually impaired people around the world are already experiencing its benefits as testers. 60,000 DOTs have been pre-ordered so far.