The NEW Finalists

The NEW: Brand Content
Entrant	Product / Service	Title
Amusement Park Entertainment, Los Angeles	Stride Gum Mad Intense Flavors	Stride Gum Presents Heaven Sent	view details
Forsman & Bodenfors, Gothenburg	Coop	The Organic Effect	view details
McCann London, London	Xbox / Tomb Raider	Survival Billboard	view details
Rothco, Dublin	Heineken - ERCC	Run With It	view details

The NEW: Brand Experience
Entrant	Product / Service	Title
INNORED, Seoul	The North Face McMURDO	Explore Every Minute with McMURDO!	view details

The NEW: Media Innovation
Entrant	Product / Service	Title
BBDO New York, New York	Lowe's	In-a-Snap	view details
J. Walter Thompson Puerto Rico, San Juan	Triple-S Advantage	38 Years Later	view details
Leo Burnett, Sydney	Samsung Tab S2	Celebrity Tantrum	view details
McCann London, London	Xbox / Tomb Raider	Survival Billboard	view details

The NEW: Technology Development
Entrant	Product / Service	Title
Saatchi & Saatchi Sydney, Sydney	LandCruiser	LandCruiser Emergency Network	view details