Verbal Identity Finalists

Verbal Identity: Campaign Tagline/Endline
Entrant	Product / Service	Title
Babel Stratégie et Communication, Paris	Paris Aéroport	Paris vous aime	view details
Innocean Worldwide Australia, Sydney	Hills Home Living	There's a Hills for Every Home	view details
Mother, London	MoneySuperMarket.com	You're So Moneysupermarket	view details

Verbal Identity: Naming
Entrant	Product / Service	Title
McCann Melbourne, Melbourne	Seeing Eye Dogs	Free Puppies Forever	view details
Verbal Identity, London	Votary		view details

Verbal Identity: Tone of Voice
Entrant	Product / Service	Title
CBX, New York	Avalon Organics	Deep-Rooted Beauty Care	view details

Verbal Identity: Use of Copywriting
Entrant	Product / Service	Title
Prolam Young & Rubicam, Santiago	Politibooks	Children Books Inspired by Political Scandals	view details
Verbal Identity, London	Fred Perry		view details