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Grand LIA - TV/Cinema/Online Film
Volvo FMX
- "Look Who’s Driving"
Client Lead: Carl Dyrssen Publishing
international PR: Jenny Canborn
Corporate Name of Client: Volvo Trucks
Client Supervisors: Olle Victorin/Cilla Pegelow
Client Account Managers: Anneli Kjellander/Britta Malmberg
Media Companies: Be On / AOL Platforms, Stockholm
Agency Planner: Tobias Nordström
Agency: Forsman & Bodenfors, Gothenburg
Copywriter: Björn Engström
Art Directors: Sophia Lindholm/Kim Cramer/Anders Eklind
Agency Producers: Alexander Blidner/Peter Gaudiano
Production Company: New Land, Stockholm
Directors: Charles Brisgand/Leo Berne of Megaforce
Executive Producer: Erik Torell
Producer: Sophie Tamm Christensen
Post-Production Company: Swiss, Stockholm
Editor: Nicolas Larrouquere
Sound Designer: Kouz Production
Music Arrangers: Cobrastyle/Teddybears
Description of the Project:
What could be the toughest possible test for the Volvo FMX? The idea was to put the truck in the hands of a little child. Four-year-old Sophie got to drive it with a remote control – for real. And to challenge the truck, we filled a construction site with all sorts of obstacles. This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A extremely strong cage construction, cast-iron front corners and skidplate of high-grade steel make this a very tough truck. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when need ed – the truck won’t get stuck. RESULTS: • 10,7 million on YouTube by February 1st • 5,4 million views on Facebook • + 9 million views on other platsforms, e.g. online media’s own players • 890 editorial pieces published - 37% within automotive and trucking • Editorial PR coverage in 53 markets globally • 1,9 billion Opportunities Too See • + 900.000 social actions